Market Research

Distribution alliances, competitor activity, site selection, packaging, RRP positioning and demographic nuances all impact your brand launch, and your ability to secure subsequent expansion opportunities.

A new local partner will contribute valuable insights and skilled resources, that may also include an entrenched local perspectives that needs further discussion. We can also assist with market analysis, site visits and mystery shop programs, saving you valuable travel time so you can focus on launch preparation with your team.

If already in discussion with a prospective partner, Zentor Asia can provide a comprehensive brand-fit checklist, providing an extra layer of confidence to your own research efforts and a fresh ‘set of eyes’ to defining each partner’s responsibilities in this alliance.