How we support new partnerships
Strategic Vision
Aligning a new partnership’s strategic vision is the sum of many components. While each partner respects their differences, they recognize shared beliefs can contribute a unique synergistic dynamic to their partnership goals.
Zentor Asia provides clients with a ‘Brand Integrity Due-Diligence Checklist’ – a customized tool-kit of evaluation tools to help your team objectively determine a potential partner’s best-fit competencies.
Strategic Vision
Aligning a new partnership’s strategic vision is the sum of many components. While each partner respects their differences, they recognize shared beliefs can contribute a unique synergistic dynamic to their partnership goals.
Zentor Asia provides clients with a ‘Brand Integrity Due-Diligence Checklist’ – a customized tool-kit of evaluation tools to help your team objectively determine a potential partner’s best-fit competencies.
Financial Expectations
In the early stages of a new partnership discussion, each partner’s financial goals can appear well matched, aggressive top line sales targets and bold investment plans.
Zentor Asia can provide a challenging list of typical retail scenarios to assist clients hold productive discussions on this critical topic with a potential partner.
Market Research
Distribution alliances, competitor activity, site selection, packaging, RRP positioning and demographic nuances all impact your investment and customer perception.
If looking for a partner, Zentor Asia can provide a comprehensive assessment criteria to support your prospective partnership discussions, and assist with market analysis, site visits, and mystery shop programs to support your launch preparation.
Marketing Strategy
Communicating a global brand message with local relevancy demands considered attention to local media choices and appropriate content to connect with your desired target group customers.
Zentor Asia’s tool–kit enables clients to explore local marketing activities and key local influences enabling insight into local communication practices and customer expectations.
Organisation Structure & People
Have you clarified job roles and accountability with your prospective partner? E.g. local management appointments to ensure they reflect your brand philosophy. Who identifies and conducts training needs?
Zentor Asia supports clients with a ‘people’ framework- tools that enable a new partnership to build an operating philosophy that reflects your partners principles married with your global brand values.
Omni-Channel Operations
Omni-channel operational management and revenue ownership is a critical influence in each partner’s outlook on success. As is a brands’ ability to leverage inventory across every channel of distribution – digital and retail stores across a region.
In this fast and complex region, Zentor Asia supports clients build a seamless best-practice operating structure that capitalizes on each partner’s respective strengths at every touch point of the brand experience.
Legal & Social Compliance
A consistent focus on trademark usage, digital communications, and brand collatorals is essential to protecting brand equity. New partners’ teams require education and execution guidelines to ensure consistency across channels and geographic borders.
Zentor Asia is well equipped to helping you build meaningful dialogue and a practical operating platform to address important partnership concerns including audit procedures, compliance guidelines, and educational needs.
Data Management
The management of local data collection, access, security, dashboard reporting and ultimate ownership must be clearly defined in a new market partnership agreement. And have you shared infrastructure investment expectations?
Zentor Asia understands these needs and provides clients a systematic approach to defining data integrity responsibilities with a prospective new partner.
Product Management
Unique product design demands, packaging needs, category width/depth and assortment plan nuances are all important considerations in building a new market product portfolio.
Zentor Asia assists clients conduct productive discussion with a prospective partner on key topics such as assortment plans and design needs, enabling an agreed inventory strategy that maximizes sales opportunities and fulfills customer expectations.
Supply Chain
Often referred to as the lifeblood of an organisation, a thorough examination of local supply chain resource needs is a key responsibility of each partner in a new relationship.
Import compliance, warehousing flexibility, IT infrastructure, and 3rd party delivery alliances will likely add a new layer of complexity and costs to your existing supply chain platform.
At Zentor Asia we look beyond the basic operating structure to identify the numerous supply chain components that will impact your ability to fulfil your brand promise and stakeholders expectations.
